Attaining and keeping top 10 search engine placement requires constant work and aggressiveness in order to stay ahead of your competition, and being creative when it comes to building one way links is by far one of the most effective methods.
Think of it, almost every inexperienced webmaster thinks all they have to do is build good copy tied to relevant keyword, sit back and let their automated search engine submission software do all the work. Well that is the farthest from the truth. If that were all a site needed to be in the top 10, then there wouldn’t be a top 10… it would be a top 100 or top 1000! In order to attain and keep prominent ranking on the SERPs you need quality and authoritative back links to your site in addition to quality content and keywords.
If your site has a low PR, then the most effective link building technique you can ever use is to find similar sites with higher PageRank and send the site owner or Webmaster a polite email asking for link to your site. Make sure you point out that his site will benefit by linking to you because your content will be useful to his site visitors. Remember to be specific by including links to the content on your site, and an appropriate anchor text using a relevant keyword or phrase. Every Webmaster wants to build his sites value and usefulness and linking to a site with relevant and useful content is one of the easiest ways.
To make your link building campaign easy to manage and simple to undertake create a few base email letters with the details of your request and links to your content and after each email request make a note with the site URL email address, date, and which link request letter you used. Don’t forget to include the anchor text you want used in your incoming link. After you have sent out your first run of link request emails, sit back and wait at lease a week for a reply. If you don’t get a reply to your email, then send your second email out, and remember to always be polite and friendly. The impression that the Webmaster gets in reading your email can be all the difference in getting a one-way link to your site. Don’t give up if your first run of email requests go un-answered. Keep trying; your diligence will pay off soon enough.
Look for niche or sites similar to yours, quite naturally your direct competitors won’t link to you, but sites outside of your geographical location might. If your site sells real estate, target mortgage companies, home inspectors and moving companies. These types of sites will always want to offer their site visitors useful information and content that can help meet their needs.
There are a number of software applications that can help you manage your link request campaign. Most are moderately priced and include many features to help you find and email potential link sites, but be careful when sending out your emails as sending too many at one time could get your email address targeted as a spammer!


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